Hearts and Minds

Follow Your Heart, or Your Heart Follows?
Matlab Stata empirical study data analysis cardiac tracking sensor data

Goal

The body shows the emotions of people: when people are happy they smile, when they are sad they cry. According to James-Lange theory, this also works the other way around: the body shows an emotion and, because of this, the emotional state of the person is changed.

Emotions and heartbeat are related: when emotion changes the heartbeat changes as well. Combined with the James-Lange theory, if the heartbeat, or the perception of the heartbeat, is changed, this might also change the emotion state of people.

In this study, we aimed to find out whether the presence of haptic cardiac feedback (i.e., mimic the perception of one’s own heartbeat) influence the physiological state and psychological perception of different stimuli.

Research questions

Experiment

Participant

79 participants, 50 females and 29 males (26.1 years old ± SD = 9.3 years).

Design

Materials

The experiment was conducted in an isolated room with speakers, a TV, and a tablet (to control TV), in order to mimic a typical living room.

Participatns were asked to attach Mobi interface (heartbeat measurement device) and a Tactilizer. The Mobi interface was used for the collection of ECG data. The Tactilizer was incorporated in an elastic strap and contained four small motors that produce vibrations in synchrony with the heartbeat of the participants, thus simulating their own heartbeat through haptic feedback. The participants weared the strap just above the chest, with the four motors on the left upper part of the chest, on top of the location where the heart is.

Stimuli

pictures

The selected pictures were aiming to elicit excitement. They were semi-nude, across different skin colors and ethnic groups. The female pictures were taken from the website playmates which is part of Playboy magazine. The male pictures were from cosmopolitan which shows a list of pictures of hot shirtless guys.

image of pictures

videos

The selected videos contain a neutral video and an exciting video. The exciting video was the scene Stabbed in the Back from the movie Scream 2 (2:12 minutes). This movie clip was chosen because it was not overly upsetting for participants, did not require any knowledge of the prior storyline (i.e. a stand-alone movie clip), and it was immediately suspenseful. The neutral movie was a movie clip of marine life (2:14 minutes).

Measures

Procedure

At the beginning, participants were instructed to place Mobi electrodes and the elastic strap (with the Tactilizer) on the left upper part of the chest.

Data analysis

Analysis methods

Analysis tool

Results & insight

Heartbeat rate

In summary, our hypothesis is conditionally confirmed physiologically:

  • Haptic feedback indeed had a higher heartbeat rate throughout the whole experiment.
  • Haptic feedback significantly influenced the heartbeat when participants watched the exciting video, but not the neutral one.

Subjective measures

In summary, our hypothesis is not supported psychologically.

Conclusion

The study did not support the original idea that synchronised cardiac feedback changes emotion, but it might still be the case that the haptic feedback influences heartbeat rates. One application of this finding I can think of is to regulate the heartbeat rate of the thrill-seeker with heart conditions (e.g., cannot afford too high heartbeat rate), without compromising on the enjoyment of the movie.

Team

Hearts and Minds is a research project by Chia-Kai Yang, Dana Rouschop, Kirsten van der Meulen, and Stephanie Dávalos Segura .

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